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Samsung

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The secret David Bailey auction

BRIEF: 

When Samsung brought out the NX300, they wanted to cash in on the We Are David Bailey campaign.

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IDEA: 

We created 'The secret David Bailey auction', where nine of the non-famous Baileys, plus the famous Bailey, were sent on assignment to capture their interpretation of 'speed'. They were all printed, signed, and put into a one-of-a-kind eBay auction. The catch was that we didn't tell anyone which one had been taken by the pro photographer. We also had a glitzy auction in the Bulgari in Knightsbridge. 

 

OUTPUT:

eBay, YouTube, Facebook, Instagram and experiential.

 

RESULTS:

Over 30 national news articles, 20 million total circulation, ad value of nearly £100,000, PR value of £260,000 but best of all we raised £70,000 for Marie Curie.

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The question is: Can you work out which one of these signed pictures is worth a fortune?

David B Secret auction.jpg
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