BRIEF:

Solidaris provides healthcare that protects its customers thanks to the solidarity of its members, who pay for each other by subscribing to mutual insurance. They wanted a TV advert to bring this to life. 

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IDEA: 

Penguins! We saw a parallel between the way penguins huddle together for survival and the way Solaris customers come together for their survival. A consideration in the ideation process was that this film had to be made entirely with stock footage and in French. This work shows that even with a complicated product like Solidaris, with a good idea, we can still have a fun and interesting result. 

 

OUTPUT:

TV, print, OOH, Instagram, Facebook and TikTok

 

*Working with Mojo agency Brussels