fullscreen ⇧

We Are
David Bailey​

BRIEF:
Show that anyone can shoot like a professional with the new SMART camera from Samsung. 

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IDEA:
We employed the David Baileys, who’ve never met the Rolling Stones, shot for Vogue, or married a supermodel. By giving each of our David Baileys a Samsung SMART Camera, we set out to prove that with the right equipment, everyone can take great photos… We Are David Bailey was born.

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OUTPUT:
TV, Video and Static social posts, influencer, online portal, social competition, experiential, print, OOH and even an eBay auction that raised nearly £100K for Marie Curie.

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RESULTS:
Over 2 million views – 11 million impressions, 606% increase in consideration, market share from 2.8% to 55%. 28 news articles,  200 David Baileys recruited as the campaign grew and the cameras sold out across the UK.​​