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O2

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Possessed

BRIEF:
O2 wanted to push their smart tech and raise the awareness that they offered much more than smartphones.

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IDEA:
We launched Possessed in the lead-up to Halloween. Over 50,000 O2 customers registered for free tickets through the O2 Priority app. Upon arrival, visitors were led through five ‘haunted’ rooms, each powered by a range of connected smart technology. 

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OUTPUT:
Hero film and Influencer films, how to films, video/static posts for social.

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RESULTS:
Eight million views on social. Over 100 articles in news channels across the UK and beyond. O2 saw a 36% increase in interest in their smart tech through existing and new customers.

Bonus. We scared the crap out of Rylan.

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Over 100 independent news articles.

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