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Cheeses of France
fullscreen ⇧
Have a French
love affair
BRIEF:
Rekindle the British love for french cheeses in a post brexit Britain. Faced with price increases and competition.
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IDEA:
We invited Britains to cheat on their domestic cheeses. With thousands of French cheeses to choose from, there’s always a new one to fall in love with. Have a French love affair.
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OUTPUT:
TV, radio, video & static posts for social, .com, print, OOH, point of sale and events.
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RESULTS:
Millions of views on TV, 4.8 million social impressions. Sales increase of over 16%
Radio - 30s
Social - 10s

Print and OOH
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