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Cheeses of France

fullscreen ⇧

Have a French
love affair

BRIEF:
Rekindle the British love for french cheeses in a post brexit Britain. Faced with price increases and competition.

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IDEA:
We invited Britains to cheat on their domestic cheeses. With thousands of French cheeses to choose from, there’s always a new one to fall in love with. Have a French love affair.

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OUTPUT:
TV, radio, video & static posts for social, .com, print, OOH, point of sale and events.

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RESULTS:
Millions of views on TV, 4.8 million social impressions. Sales increase of over 16%

Radio - 30s

Social - 10s

FRENCH CHEESE V2 LAND.jpg

Print and OOH

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