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Connected, we can create anything
BRIEF:
Facebook wanted to bring to life their mission statement, ‘We can create anything,’ with attendees of their area at the Cannes Lions Festival.
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IDEA:
We filmed attendees in slow motion and built the messaging from sound bites about creativity.
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OUTPUT:
Played at the Cannes Lions closing ceremony and published on Facebook by Facebook.
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RESULTS:
The film was seen by a large cross-section of the creative community and received millions of views on Facebook.
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