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Paul Smith

fullscreen ⇧

Love Cycling

BRIEF: 

Paul Smith loves cycling and he knows we love cycling because we worked together before. He asked us to show their off beautiful new cycling kit.

 

IDEA: 

We made a film using pro cyclists having a great time in a beautiful location.

 

OUTPUT:

Youtube, Facebook Instagram and X

 

RESULTS:

We’re still gathering the results - so far millions of views and lots of positive conversations across social.

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