Petcare Work
It's fair to say that at IAMINHERE, we're all nuts about pets. They are our
companions, our friends, our emotional crutch, and remind us not to take life too seriously. Having worked for small and large pet care organisations over the last 10 years, we have a wealth of experience in the sector and know how to get the best out of our furry friends when the cameras come out. Here's a snippet of our pet care work, from TV commercials to social posts and internal videos.
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Mars Petcare - This short film never saw the light of day and was used internally only (we were given permission to place it on our site) to raise colleagues' awareness of the extensive work undertaken by the network.
Pedigree Dentastix - This was a global campaign that ran across TV, show bumpers, and social media. They featured Bruno the Wise, an Obi-Wan Kenobi-like character giving pearls of wisdom about happiness and healthy teeth. We had fifty script variations in total. Pedigree saw a 21% increase in sales globally during the campaign.
Animalia - Delivery excitement - This is one of the many social films we created for a Swiss-based pet food brand, Animalia. Not only did we help create a completely new brand look and feel. We also helped to plan a social media strategy, helping them find their voice and, of course, lots of new customers.
Royal Canin - @ Crufts 2026 - With a big presence at Crufts 2026, Royal Canin wanted to show their dedication and involvement through some social posting. We were there to capture this for them.
Antech - This was another internal film to say thanks to all the colleagues that have helped to build Antech into the global busuness that it is today. This was also shared through their social channels.
Mars x Calm - When Mars partnered with Calm, they wanted to highlight all the benefits of AHI in a series of social films. These films were created with candid UGC collected from real pet owners.