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Citroën

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This is
NOT a car
BRIEF:
When Citroën launched the Ami, they were insistent that it was not a car. Even though it looks like a car, we were banned from calling it a car in meetings as it is, in fact, a fully electric quadricycle. This means it neatly sidesteps a whole host of regulations that vehicles classed as cars undergo.
IDEA:
Copy on it's way.
OUTPUT:
Socials - TikTok, Instagram, X, FB
RESULTS:
Lots of positive buzz, and the cars sold out in the UK creating a two year waiti
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