BRIEF:

To show that the new ZBook (laptop) by HP is as powerful as a studio desktop machine.

 

IDEA:
We sent famous 3D artist Laurie Rowan to work on the top of a hill for a day. Not only that, during the day, he created a processor-intensive animation on the ZBook. We made the film interactive by asking viewers to count the number of creatures he’d added to a scene. 

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OUTPUT:
Influencer, Hero film, video/static posts for social and .com

 

RESULTS:
Over a million people watched the whole film and replied to the competition – run on an industry site without any media spend. This campaign created over half a million new leads and 100s of thousands of sales.​